Keyword Research Analysis Report
Introduction (Keyword Research Overview)
We have conducted a thorough keyword research analysis to identify strategic opportunities for optimizing our web page visibility and driving targeted traffic. We have used the best metrics to ensure no good keyword is left behind.
Keyword Discovery Methodology
(Ways by which we discovered the keywords)
1. Google Trends:
We utilized Google Trends for our keyword research, focusing on the short-tail keyword "larval development" in the US region over the past 12 months. The data provided us with related queries/keywords that have been trending and consistently increasing for the past year. We filtered this data and retained the relevant information in our spreadsheet. By working on these keywords, we expect that we will be able to achieve higher rankings more easily.
2. Google Search Console
After reviewing the performance metrics in Google Search Console, we applied filters for location (USA), URL (specifically for the Laravel page), and date range (12 months). After selecting these metrics, we obtained related keywords and sorted them. We added these keywords to our spreadsheet because they were already ranking and had good impressions. Therefore, if we could rank for these keywords, we could give us quick results.
3. Keyword Planner
We used Google Keyword Planner to find new keywords related to "Laravel development." I discovered a list of related keywords that we can target for our Laravel page. After sorting the list, I added it to our main sheet.
4. Competitor Analysis
We took the main keywords we found for our above-mentioned techniques, such as "Laravel development" and "Laravel development company," and searched for them in the US region of Google. The top five companies that appeared in the search results were our top competitors. We manually checked which keywords they were targeting and added them to our list.
Keyword Selection Matrix
For finalizing the keywords that are best from all the above techniques we used, we preferred the following criteria:
1. Competition -
We took the competition matrix from the keyword planner. It tells us whether it is easy to rank that keyword or not. it varies between (low, medium, or high) so we should prefer keywords with low competition.
2. Intent -
We used the Semrush free trial to find the intent of the keywords.
Intent are of four type
Four Types of Intent-Based Keywords -
- Informational Keywords - Users seek information or answers
- Navigational Keywords - Users want to go to a specific website
- Transactional Keywords - Users aim to make a purchase
- Commercial Keywords - Users are researching products or services before buying
We should prefer using transactional & Commercial keywords as it give us more chances of generating leads.
Know more about intent-based searches
3. Popularity (Google Trends) -
We used the popularity number from Google Trends to know which keywords are best to use. It gives us an idea that in the coming years which keyword can give us good growth.
4. Search Volume -
We found the search volume from Google Keyword Planner. It helps us to get an average number of clicks for that particular keyword in a month. We should prefer both keywords with good search volume and less search volume.
Know More on How to Choose Keywords
5. Search Result Pages (US) -
We found the search result pages after putting the keyword in "" and used their total results or the number of competitors competing for that keyword.
6.K/D -
We used the Ahrefs free tool to find K/D for that particular page. It helps us to know how much difficult it will be to rank a keyword. It ranges from 0 to 100.
| Percentage | Difficulty |
|---|---|
| 0-14% | Very easy |
| 5-29% | Easy |
| 30-49% | Possible |
| 50-69% | Difficult |
| 70-84% | Hard |
| 85-100% | Very hard |
7. KEI -
This is the most important metric we used to make sure that we were choosing the right keywords.
After using all these techniques we found the best keywords we can target on our page.
Conclusion
This keyword research analysis provides valuable insights into potential opportunities for optimizing our website's visibility and driving targeted traffic. By strategically targeting the identified keywords, we can enhance our search engine rankings and achieve our SEO objectives.
Keyword Analysis Report - Vue.JS
1. Overview
The SEO team have performed an in-depth keyword research analysis to pinpoint strategic opportunities for enhancing our Vue.JS page visibility and attracting targeted traffic. This report presents our findings based on the following key metrics:
2. Approach for Keyword Research
In order to find keywords, we have used these methods:
1. Business Analysis
To find pertinent keywords inside our domain, we examined industry trends, rival terms, and niche-specific subjects.
2.Keyword Research Tools
We have used keyword research tools such as Google Keyword Planner, we conducted in-depth keyword analysis to uncover high-potential keywords.
3.Competitor Analysis
We started by identifying our main competitors in the industry. This included direct competitors who offer similar products or services, we examined the keywords that our competitors are ranking for. This involved analyzing their organic strategy to identify high-performing keywords and gaps we could exploit.
4. Suggested Keywords/Auto Suggest
We began by identifying a set of basic or "seed" keywords related to our industry, products, or services. These were broad terms that are relevant to our business. We entered each seed keyword into Google’s search bar and observed the autocomplete suggestions that appeared. These suggestions are based on popular searches related to the seed keyword, providing insights into common queries and long-tail keywords used by our target audience.
5. Google Trends
We navigated to the Google Trends website to begin analyzing the popularity of these keywords. We entered each seed keyword into the search bar on Google Trends to see how its popularity has changed over time. This provided an overview of the keyword's search interest and trends. We compared multiple keywords simultaneously by entering them into Google Trends. This comparison helped identify which keywords were gaining or losing popularity, and which ones were trending upward
6.Google Search Console
We analyzed the data to identify keywords that generated a high number of impressions but relatively low clicks. This indicated keywords where our website appeared in search results but didn't attract as much traffic as expected, potentially indicating opportunities for optimization.
3. Parameters used for Keyword Research
- Search Volume
Search volume indicates the average monthly search volume for each keyword. Focusing on keywords with higher search volumes can lead to increased visibility and traffic opportunities.
- No of pages competing for the keyword
The number of search result pages reflects the competitiveness of each keyword. Keywords with a high number of search result pages may require more effort to rank for, while those with fewer pages present potential opportunities for easier visibility.
- KEI (Keyword Effectiveness Index)
The Keyword Efficiency Index (KEI) considers both search volume and no of pages competing for the keyword matrix to identify keywords with high potential for optimization. Higher KEI values signify keywords with a favorable balance between search demand and competition.
KEI Formula - (Search Volume)2/Competition
- Keyword Competition
This metric assesses the level of competition for each keyword. Understanding the competitive landscape helps us to prioritize keywords with higher potential for ranking.
- Search Intent
Keyword search intent, also known as user intent or searcher intent, refers to the purpose behind a user's search query. Understanding search intent helps SEO professionals create content that meets the needs and expectations of users, improving relevance and user satisfaction.
Types of Search Intent: There are four main types of search intent:
- Informational Intent: The user seeks information or answers to specific questions (e.g., "how to bake a cake").
- Navigational Intent: The user aims to find a specific website or page (e.g., "Facebook login").
- Transactional Intent: The user intends to make a purchase or complete a transaction (e.g., "buy running shoes online").
- Commercial Investigation Intent: The user is looking to compare products or services before making a purchase decision (e.g., "best smartphones 2024").
4. Conclusion
This keyword research yields insightful information about possible ways to increase the visibility of our website and attract relevant traffic. We may accomplish our SEO goals and improve our search engine results by focusing on the approach for finding relevant keywords.